ISP usage caps: Let the market decide

I haven't strayed so far from my ISPCON days that I could sign on to petitions calling for a ban on Internet usage caps. ISPs have to make a buck. But to urge ISPs to forego caps and rely instead on spending their way out of the problem seems to me ignorant of how much benefit technology can deliver in this case. I'm not convinced it's all that much. Let the ISP usage caps flourish, and if competitors can find a way to sell bandwidth cheaper, the market can sort it all out.